


Hello, I'm Heena
Hello, I'm Heena
Your Strategic Partner for Digital Solutions
Your Strategic Partner for Digital Solutions
Your Strategic Partner for Digital Solutions
I come from a blend of consulting, UX, and product strategy work. In my work across Deloitte, early stage start-up Shelfmark, I’ve helped teams modernize legacy systems, scale emerging tech, and design better user experiences - from document management systems for global banks to AI-powered quality control platforms in manufacturing industry.
I thrive when things are ambiguous, multi-layered, and high-stakes. I love bringing order and clarity to those moments, collaborating and aligning with business, engineering and research.
My Master’s in Integrated Innovation from Carnegie Mellon University, helped me build a strong foundation in innovation and strategy through a human-centered approach.
I’m now seeking opportunities in product strategy and product management / design where I can apply my research, design, and innovation skills to deliver impactful, scalable solutions, especially in environments shaped by complexity and emerging technologies.
I come from a blend of consulting, UX, and product strategy work. In my work across Deloitte, early stage start-up Shelfmark, I’ve helped teams modernize legacy systems, scale emerging tech, and design better user experiences - from document management systems for global banks to AI-powered quality control platforms in manufacturing industry.
I thrive when things are ambiguous, multi-layered, and high-stakes. I love bringing order and clarity to those moments, collaborating and aligning with business, engineering and research.
My Master’s in Integrated Innovation from Carnegie Mellon University, helped me build a strong foundation in innovation and strategy through a human-centered approach.
I’m now seeking opportunities in product strategy and product management / design where I can apply my research, design, and innovation skills to deliver impactful, scalable solutions, especially in environments shaped by complexity and emerging technologies.
I come from a blend of consulting, UX, and product strategy work. In my work across Deloitte, early stage start-up Shelfmark, I’ve helped teams modernize legacy systems, scale emerging tech, and design better user experiences - from document management systems for global banks to AI-powered quality control platforms in manufacturing industry.
I thrive when things are ambiguous, multi-layered, and high-stakes. I love bringing order and clarity to those moments, collaborating and aligning with business, engineering and research.
My Master’s in Integrated Innovation from Carnegie Mellon University, helped me build a strong foundation in innovation and strategy through a human-centered approach.
I’m now seeking opportunities in product strategy and product management / design where I can apply my research, design, and innovation skills to deliver impactful, scalable solutions, especially in environments shaped by complexity and emerging technologies.
Experience
Pittsburgh, PA
Jan 2025 - Present
Hybrid Product Designer & Product Manager
Shelfmark, Inc
Pittsburgh, PA
Jan 2025 - Present
Hybrid Product Designer & Product Manager
Shelfmark, Inc
Pittsburgh, PA
Jan 2025 - Present
Hybrid Product Designer & Product Manager
Shelfmark, Inc
Arlington, VA (Remote)
May 2024 - Aug 2024
Innovation Intern
The Nature Conservancy
Arlington, VA (Remote)
May 2024 - Aug 2024
Innovation Intern
The Nature Conservancy
Arlington, VA (Remote)
May 2024 - Aug 2024
Innovation Intern
The Nature Conservancy
Mumbai, India
Aug 2021 - Jul 2023
Product Designer & Strategist
Deloitte Consulting USI
Mumbai, India
Aug 2021 - Jul 2023
Product Designer & Strategist
Deloitte Consulting USI
Mumbai, India
Aug 2021 - Jul 2023
Product Designer & Strategist
Deloitte Consulting USI
Remote
Dec 2021- Jun 2022
Organizer
Service Design Network Learning Fest
Remote
Dec 2021- Jun 2022
Organizer
Service Design Network Learning Fest
Remote
Dec 2021- Jun 2022
Organizer
Service Design Network Learning Fest
Bangalore, India
Jan 2021 - Jun 2021
UI/ UX Designer
Red Baton Creative Marketing Solutions Pvt Ltd
Bangalore, India
Jan 2021 - Jun 2021
UI/ UX Designer
Red Baton Creative Marketing Solutions Pvt Ltd
Bangalore, India
Jan 2021 - Jun 2021
UI/ UX Designer
Red Baton Creative Marketing Solutions Pvt Ltd
Pune, India
Feb 2020- May 2020
UI/ UX Designer
Briota Technologies Pvt Ltd
Pune, India
Feb 2020- May 2020
UI/ UX Designer
Briota Technologies Pvt Ltd
Pune, India
Feb 2020- May 2020
UI/ UX Designer
Briota Technologies Pvt Ltd
Education
Pittsburgh, PA
Masters of Product Innovation (MIIPS)
Carnegie Mellon University
Pittsburgh, PA
Masters of Product Innovation (MIIPS)
Carnegie Mellon University
Pittsburgh, PA
Masters of Product Innovation (MIIPS)
Carnegie Mellon University
Pune, India
Bachelor of Design (B.Des)
MIT Institute of Design
Pune, India
Bachelor of Design (B.Des)
MIT Institute of Design
Pune, India
Bachelor of Design (B.Des)
MIT Institute of Design
Leadership
Pittsburgh, PA
Member, Board of Directors
InvolveMint
Pittsburgh, PA
Member, Board of Directors
InvolveMint
Pittsburgh, PA
Member, Board of Directors
InvolveMint
Pittsburgh, PA
Impact Officer
Global Shapers
Pittsburgh, PA
Impact Officer
Global Shapers
Pittsburgh, PA
Impact Officer
Global Shapers
A leap I took that shaped me...
Leaving behind a stable consulting path in India to study design, tech, and business in the US was a bet on myself. It wasn’t just about switching countries, it was about redefining what success meant on my own terms

A leap I took that shaped me...
Leaving behind a stable consulting path in India to study design, tech, and business in the US was a bet on myself. It wasn’t just about switching countries, it was about redefining what success meant on my own terms

My brain likes to write like this...
Sketchnotes are my jam- whether it’s a workshop, a to-do list, or a podcast takeaway, I think best when I draw what I mean.

My brain likes to write like this...
Sketchnotes are my jam- whether it’s a workshop, a to-do list, or a podcast takeaway, I think best when I draw what I mean.

How I bring joy to teams...
I’ve led office games and post-pandemic team rituals- because culture needs care, not just calendars.

How I bring joy to teams...
I’ve led office games and post-pandemic team rituals- because culture needs care, not just calendars.

Current podcast obsession...
WTF with Nikhil Kamath (Founder of Zerodha)- big questions, layered perspectives, and conversations that linger.

Current podcast obsession...
WTF with Nikhil Kamath (Founder of Zerodha)- big questions, layered perspectives, and conversations that linger.

What slow living looks like for me...
A picnic blanket, matcha in hand, lying on the grass with a book or ipad doing nothing and everything at once.

What slow living looks like for me...
A picnic blanket, matcha in hand, lying on the grass with a book or ipad doing nothing and everything at once.

A leap I took that shaped me...
Leaving behind a stable consulting path in India to study design, tech, and business in the US was a bet on myself. It wasn’t just about switching countries, it was about redefining what success meant on my own terms

A leap I took that shaped me...
Leaving behind a stable consulting path in India to study design, tech, and business in the US was a bet on myself. It wasn’t just about switching countries, it was about redefining what success meant on my own terms

What’s Inspiring Me Lately
I’m currently nerding out on AI tools for automation, UX, and visual design- exploring how they can amplify creativity, not replace it. Building productivity systems and morning mindset rituals keeps me grounded and energized.

What’s Inspiring Me Lately
I’m currently nerding out on AI tools for automation, UX, and visual design- exploring how they can amplify creativity, not replace it. Building productivity systems and morning mindset rituals keeps me grounded and energized.

The canvas calling me lately…
I'm working on a painting of my favorite yellow bridge in Pittsburgh- each stroke a quiet love letter to the city.

The canvas calling me lately…
I'm working on a painting of my favorite yellow bridge in Pittsburgh- each stroke a quiet love letter to the city.

What slow living looks like for me...
A picnic blanket, matcha in hand, lying on the grass with a book or ipad doing nothing and everything at once.

What slow living looks like for me...
A picnic blanket, matcha in hand, lying on the grass with a book or ipad doing nothing and everything at once.

Why Design, Though?
i believe design is everywhere, it's not just a noun but a verb as well. Some of the most impactful design isn’t on the screen- it’s in processes, conversations, and decisions we don’t always see.

Why Design, Though?
i believe design is everywhere, it's not just a noun but a verb as well. Some of the most impactful design isn’t on the screen- it’s in processes, conversations, and decisions we don’t always see.

One unexpected design role I took on…
I helped redesign my family’s home- thinking through corners and colors, flow and feeling. It was UX, just in brick and paint.

One unexpected design role I took on…
I helped redesign my family’s home- thinking through corners and colors, flow and feeling. It was UX, just in brick and paint.

My go-to vibe in the background…
2000s Bollywood on loop- think Alka Yagnik, Sonu Nigam, and a sprinkle of nostalgic drama that always hits right.

My go-to vibe in the background…
2000s Bollywood on loop- think Alka Yagnik, Sonu Nigam, and a sprinkle of nostalgic drama that always hits right.

How I bring joy to teams...
I’ve led office games and post-pandemic team rituals- because culture needs care, not just calendars.

How I bring joy to teams...
I’ve led office games and post-pandemic team rituals- because culture needs care, not just calendars.

My Centering Ritual
I return to yoga and meditation to rebalance. I believe in energy flows- so I move, breathe, and realign.

My Centering Ritual
I return to yoga and meditation to rebalance. I believe in energy flows- so I move, breathe, and realign.

My brain likes to write like this...
Sketchnotes are my jam- whether it’s a workshop, a to-do list, or a podcast takeaway, I think best when I draw what I mean.

My brain likes to write like this...
Sketchnotes are my jam- whether it’s a workshop, a to-do list, or a podcast takeaway, I think best when I draw what I mean.

Current podcast obsession...
WTF with Nikhil Kamath (Founder of Zerodha)- big questions, layered perspectives, and conversations that linger.

Current podcast obsession...
WTF with Nikhil Kamath (Founder of Zerodha)- big questions, layered perspectives, and conversations that linger.

Something that makes a city feel like home…
Buses, metros, rickshaws- I love public transport. A city with good connectivity earns my respect.

Something that makes a city feel like home…
Buses, metros, rickshaws- I love public transport. A city with good connectivity earns my respect.
